Greater comfort. Isn’t that what we all seek in this new era, where a rogue virus can shut down the entire world in a matter of months? Where our portfolios can be cut in half in a matter of weeks? And, where we have so many messages and so much noise coming at us in just a matter of minutes, we don’t know who to believe or trust. Particularly in times of chaos or when so much seems out of our control, it is natural to seek comfort. It’s what’s sold to us. But it can come at a high price.